The “Get Active In Green Spaces” campaign by Adidas is a comprehensive initiative that aims to position the brand at the forefront of promoting healthy lifestyles and environmental awareness among young people. The campaign is designed to inspire urban youth to explore and utilize the green spaces in their own city through a series of events, social media challenges and partnerships with local organisations.
The core of the campaign is a series of outdoor fitness events that take place in local parks and gardens. These events will include parkour workshops, yoga classes and running clinics that are led by professional trainers and athletes. The events will be open to all, with a focus on engaging young people who may not have had the opportunity to participate in such activities before. The goal is to provide an inclusive and welcoming environment where young people can learn new skills, meet new friends, and discover the joys of being active in the great outdoors.
To promote the events and inspire young people to discover new green spaces in their city, the campaign will launch a series of social media challenges. These challenges will encourage young people to share their experiences of exploring green spaces in their city on Instagram, TikTok, and other platforms using the campaign hashtag “#AdidasGreenSpaces”. The campaign will also feature a website where young people can find information about upcoming events and challenges, as well as resources on how to explore green spaces in their city.
In addition to events and social media challenges, the campaign will also feature partnerships with local organisations that are dedicated to preserving and maintaining green spaces. These organisations will provide resources for young people to learn about the importance of preserving and maintaining green spaces, as well as opportunities for community service and volunteer work. Through these partnerships, the campaign will aim to empower young people to take an active role in preserving and protecting the green spaces in their city for future generations to enjoy.