{"id":47,"date":"2024-03-01T11:19:55","date_gmt":"2024-03-01T11:19:55","guid":{"rendered":"https:\/\/promomedia.gold.ac.uk\/ecogh001\/?page_id=47"},"modified":"2024-03-22T14:48:00","modified_gmt":"2024-03-22T14:48:00","slug":"our-goal","status":"publish","type":"page","link":"https:\/\/promomedia.gold.ac.uk\/ecogh001\/our-goal\/","title":{"rendered":"OUR GOAL"},"content":{"rendered":"\n
<\/span>\"\"
\n
\n

OUR GOAL AND THE IMPACT WE WANT TO HAVE ON SOCIETY<\/strong><\/em>.<\/h2>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
\n
\n

<\/p>\n\n\n\n

AIMS AND OBJECTIVES<\/em><\/h1>\n\n\n\n

LONDON IS HOME TO MILLIONS OF PEOPLE.<\/em> THE CITY IS GLOBALLY RECOGNISED FOR IT UNIQUE CULTURE AND WELCOMING PEOPLE, MAKING IT A POPULAR TOURIST DESTINATION ALL YEAR ROUND. HOWEVER, FOR THOSE LIVING IN THE CAPITAL, LIFE IN LONDON CAN SOMETIMES NOT BE AS PERFECT AS IT SEEMS.<\/em> ISSUES SUCH AS CRIME, OVERPOPULATION, AND LACK OF LOCAL GREEN SPACES IN CERTAIN AREAS HAVE CAUSED CERTAIN LONDONERS TO FEEL ANXIOUS WHEN STEPPING OUT THE HOUSE. <\/em><\/p>\n\n\n\n

50% OF MILLENNIALS AND GEN-Z ‘S IN THE UK <\/strong>FEEL ANXIOUS OR STRESSED A LOT OF THE TIME. THEY ALSO SPEND MOST OF THEIR TIME ONLINE, ESPECIALLY IN THE POST-COVID ERA WHEN SCREEN TIME HAS GROWN BY 76%. <\/strong>THE OUTDOORS OFFERS BOTH A COUNTERPOINT AND A SOLUTION. <\/strong>IN FACT, STUDIES SUGGES THAT A CONNECTION WITH NATURE REDUCES STRESS AND ANXIETY <\/strong> WHILE CREATING PHYSICAL WELLBEING AND BETTER SELF ESTEEM.<\/em><\/p>\n\n\n\n

THE NHS STATES THAT THOSE WHO EXERCISE HAVE A LOWER RISK OF CORONARY HEART DISEASE AND STROKE, TYPE 2 DIABETES, BOWEL CANCER, BREAST CANCER IN WOMEN, EARLY DEATH, DEMENTIA AND DEPRESSION<\/em>. BUT LIVING AN ACTIVE LIFE CAN HELP. SPORT ENGLAND\u2019S LATEST ACTIVE LIVES SURVEY SHOWS 1.18 MILLION CHILDREN AND YOUNG PEOPLE OF ALL BACKGROUNDS ARE COMING TOGETHER AND PLAYING BASKETBALL ON A WEEKLY BASIS \u2013 THE HIGHEST IT HAS BEEN IN FIVE YEARS.<\/em><\/p>\n\n\n\n

ALL IN ALL, YOUNG PEOPLE ARE NOT SPENDING ENOUGH TIME OUTSIDE \u2013 BUT BASKETBALL OFFERS A COUNTERPOINT: YOUNG PEOPLE ARE PLAYING IT MORE THAN EVER ACROSS THE CAPITAL AND THERE IS AN OPPORTUNITY TO CAPITALIZE UPON BASKETBALL WHEN ATTEMPTING TO PREVENT MENTAL HEALTH AND SOCIAL HEALTH ISSUES.<\/em><\/p>\n<\/div>\n\n\n\n

\n
<\/span>
\n
\"\"<\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n

‘BASKETBALL IS ALWAYS CREDITED FOR FORMING COMPETITIVE, INCLUSIVE COMMUNITIES WHICH IS A TAILOR MADE FIT TO LONDON’S POPULATION, FULL OF DIVERSITY AND EMBRACING IT.’<\/em><\/p>\n\n\n\n

<\/span>
\n
\n
\n
\n

OVERALL OUR GOAL AT<\/em> FUEL THE CITY, SAVE THE STREETS<\/mark><\/em> IS TO COMBAT THIS SOCIETAL ISSUE<\/em> THROUGH SPORT AND CAPITALISING UPON <\/em>THE RISING TREND OF BASKETBALL, A GAME WHICH CAN BE ENJOYED BY AN INDIVIDUAL ON THEIR OWN, OR BY A GROUP. <\/em><\/p>\n\n\n\n

EITHER WAY <\/em>BASKETBALL IS ALWAYS CREDITED FOR FORMING COMPETITIVE, INCLUSIVE COMMUNITIES WHICH IS A TAILOR MADE FIT TO LONDON’S POPULATION, FULL OF DIVERSITY AND EMBRACING IT.<\/em><\/p>\n\n\n\n

GATORADE IS SPONSORING NUMEROUS COURTS AROUND LONDON AND HOSTING REGULAR EVENTS ACROSS THE CITY IN AN ATTEMPT TO BRING THE COMMUNITY TOGETHER AND TO FURTHER GROW THE SPORT OF BASKETBALL, WHICH GATORADE HAS BEEN A PART OF FOR YEARS.<\/em><\/p>\n<\/div><\/div>\n\n\n\n

FIND OUT WHO WE ARE<\/em> : https:\/\/www.gatorade.com<\/em><\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
<\/span>\"\"
\n

<\/p>\n<\/div><\/div>\n\n\n\n

\"FUEL<\/a><\/div>\n\n\n

FUEL THE CITY, SAVE THE STREETS.<\/em><\/p>\n\n\n\n

all rights reserved.<\/p>\n\n\n\n