{"id":255,"date":"2024-03-14T16:48:21","date_gmt":"2024-03-14T16:48:21","guid":{"rendered":"https:\/\/promomedia.gold.ac.uk\/ecogh001\/?p=255"},"modified":"2024-03-22T15:09:09","modified_gmt":"2024-03-22T15:09:09","slug":"how-street-basketball-saved-me-becoming-an-icon-within-the-community","status":"publish","type":"post","link":"https:\/\/promomedia.gold.ac.uk\/ecogh001\/how-street-basketball-saved-me-becoming-an-icon-within-the-community\/","title":{"rendered":"‘How Street Basketball Saved Me\u2019: Becoming an Icon Within the Community"},"content":{"rendered":"\n

IN PARTNERSHIP WITH GATORADE – FUELLING THE CITY, SAVING THE STREETS<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

MAKING A NAME FOR YOURSELF IN A BIG CITY HAS NEVER BEEN EASY, ESPECIALLY AS AN UNDERDOG. MEET \u2018THE YO-YO\u2019, AN UNDERGROUND SUPERSTAR.<\/em><\/strong><\/p>\n\n\n\n

MOVING TO LONDON:<\/em><\/strong><\/p>\n\n\n\n

After growing up in Tokyo\u2019s inner-city, Masaki \u2018The Yo-Yo\u2019 Williams, 19, moved to South London at the age of 12. \u201cCulture shock\u201d was the phrase he used to sum up his first months in the capital. <\/p>\n\n\n\n

\u201cAlthough my parents are British, there was still the generational difference\u2026I found it hard to adjust.\u201d<\/em><\/strong><\/p>\n\n\n\n

Being of British descent growing up in Tokyo, Williams also felt like a fish out of water in his earlier years. <\/p>\n\n\n\n

From the start, it\u2019s always been Masaki versus whoever stepped in his way. However, sometimes this mentality had its drawbacks. \u201cI lived in defence mode. When you feel out of place, it seems like all eyes are on you.\u201d For him, this led to violence in and out of school and struggling to make relationships with people in such a busy intense environment.<\/p>\n\n\n\n

\u201cI think at 15 (years old), that\u2019s when I wanted to change my energy. I was seeing fights and violence in my area. I didn\u2019t want to be a part of that.\u201d<\/em><\/strong><\/p>\n\n\n\n

REPAINTING HIS IMAGE:<\/mark><\/em><\/strong><\/p>\n\n\n\n

Moving forward, Masaki wanted to find a passion, he was unhappy with his lifestyle and stated that he was searching for what he called \u2018self-fulfilment\u2019. <\/p>\n\n\n\n

\u201cIf everyone is against me, I could fight back. But then what? I might as well just put that energy into bettering myself. And that\u2026 that right there is my fight back.\u201d<\/em><\/strong><\/p>\n\n\n\n

At the same time, with crime rates rising in London, the UK Government were planning ways to combat the lack of facilities for youths outside the city centre. That\u2019s when, in \u2018The Yo-Yo\u2019s\u2019 local area of Deptford, the \u2018Blue-Cage\u2019 basketball courts were opened to the public. <\/p>\n\n\n\n

“Those first few months, I must\u2019ve missed so many family events back at home, just from being at the courts, working on my game.\u201d<\/em><\/p>\n\n\n\n

This was the start of something special.<\/p>\n\n\n\n

As more people in the community were made aware of the new facilities, the basketball courts became busier and busier. This gave Masaki the platform to showcase his newfound talent and feel an emotion he\u2019d never felt before: a sense of belonging.Any basketball fans will know that being tall offers a major advantage in the sport. Despite his ability, standing at only 5ft8inches puts Masaki at a deficit and makes him an underdog. But over the years, that\u2019s what the UK basketball community have grown into loving about the Yo-Yo. His fast-paced style of play, mixed with his raw basketball ability has caused the community to nickname him Yo-Yo, because it\u2019s as if he keeps the ball on a string and never loses it.<\/p>\n\n\n\n

\u201cI like the name. (laughs) It has a nice ring to it. It\u2019s nice to get that type of love from people\u2026 that type of appreciation, especially in an environment where it\u2019s so easy for people to be jealous considering that everybody wants to be the best.\u201d<\/em><\/strong><\/p>\n\n\n\n

Masaki is a clear fan of the direction the community is moving in. \u201cI have been feeling more united with the people here now. That really shows the power of sport. London is such a multicultural place and has so much potential. This potential is fulfilled when everyone is accepting of each other and supporting each other.\u201d <\/em><\/p>\n\n\n\n

It is no doubt that basketball has provided Masaki with not only a safe haven where he can express himself, but also a purpose, he now has a direct goal to pursue, and it is more simple than you\u2019d think.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

MASAKI’S LIFE NOW:<\/em><\/strong><\/p>\n\n\n\n

Masaki Williams, despite being only 19 years old is already giving back to the community that gave so much to him. As a freelance basketball coach who offers 1 to 1 sessions to people of all abilities, The Yo-Yo is giving his knowledge to others and with a reputable name like his in British street basketball, you have to admire his generosity. <\/p>\n\n\n\n

“My parents always intended on raising me to be a leader. That\u2019s why they gave me this name. It means leader in Japanese culture. I\u2019ve experienced being admired by people and it\u2019s really cool, but I feel like actually seeing people progress as a direct result of me\u2026 that is the most rewarding feeling.\u201d<\/strong><\/em><\/p>\n\n\n\n

When asked if there were any regrets that the 19-year-old had on his journey, Masaki confidently nodded and explained, \u201cI\u2019ve learned from my younger years, giving people the time of day, although sometimes it may be risky, there is plenty more to people than meets the eye. On most occasions, never judge a person before hearing their perspective.\u201d<\/em><\/p>\n\n\n\n

Most of his life lessons have come from the struggle of feeling out of place for so much of his life, but this struggle has brought out the best from him and goes to show that the best thing to do in a bad situation is reflect and find how it could have been made positive. Or to put it succinctly, as Masaki\u2019s favourite saying goes: \u2018You either win or you learn.\u2019<\/em><\/p>\n\n\n\n

But if you were thinking the Yo-Yo isn\u2019t still playing his heart out on the courts, you\u2019re wrong. He still attracts spectators when he hits the court and more often than not, there is only one outcome. The superstar of the streets retains his name and its unlikely anybody in London will ever take his name.<\/p>\n\n\n\n

Masaki\u2019s story is an inspirational one and although it\u2019s hard to find somebody quite like him, with his background, there are lessons that anybody can take from his story. Sport has always been known to bring people together, but its impact on individual people and the stories it creates are sometimes suppressed and not celebrated as much as they should be.  The City of London has created this environment in which youths, who may have struggled before, can now thrive and although it still isn\u2019t perfect, they have made big steps.<\/p>\n\n\n\n

So, here\u2019s to everybody in the City of London trying to make positive change to the community.<\/p>\n\n\n\n

And here\u2019s to Masaki. The Yo-Yo will remain an icon in the streets for generations to come.<\/p>\n","protected":false},"excerpt":{"rendered":"

IN PARTNERSHIP WITH GATORADE – FUELLING THE CITY, SAVING THE STREETS MAKING A NAME FOR YOURSELF IN A BIG CITY HAS NEVER BEEN EASY, ESPECIALLY AS AN UNDERDOG. MEET \u2018THE YO-YO\u2019, AN UNDERGROUND SUPERSTAR. MOVING TO LONDON: After growing up in Tokyo\u2019s inner-city, Masaki \u2018The Yo-Yo\u2019 Williams, 19, moved to South London at the age… Read More »‘How Street Basketball Saved Me\u2019: Becoming an Icon Within the Community<\/span><\/a><\/p>\n","protected":false},"author":78,"featured_media":289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"contained","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"[\"title\",\"meta\",\"thumbnail\",\"content\",\"tags\",\"comments\"]","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"yoast_head":"\n'How Street Basketball Saved Me\u2019: Becoming an Icon Within the Community - FUEL THE CITY,<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promomedia.gold.ac.uk\/ecogh001\/how-street-basketball-saved-me-becoming-an-icon-within-the-community\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'How Street Basketball Saved Me\u2019: Becoming an Icon Within the Community - FUEL THE CITY,\" \/>\n<meta property=\"og:description\" content=\"IN PARTNERSHIP WITH GATORADE – FUELLING THE CITY, SAVING THE STREETS MAKING A NAME FOR YOURSELF IN A BIG CITY HAS NEVER BEEN EASY, ESPECIALLY AS AN UNDERDOG. 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