Our Mission
London is full of outdoor wonders just waiting to be discovered, and New Balance is here to make sure you can take on each and every one of them in total comfort. With the right shoes and a drive to explore, you can enjoy the healing properties of nature, along with the improved physical and mental wellbeing that comes with being completely in touch with the great outdoors.
Our new campaign is about empowering young people from London to take full advantage of their local surroundings. We want to show how walking, biking or simply exploring the outdoors can provide mental and physical wellbeing. New Balance shoes are designed to be the perfect partner for your outdoor adventures. With our range of lightweight and comfortable shoes, you can cover long distances with ease, as well as stay safe and protected as you take on any terrain.
How We Do It
To highlight the power of outdoor activities, we are teaming up with a group of London sports pioneers. The group is made up of young people from all walks of life, who are passionate about exploring the city in different ways. Through their stories, they will show how the outdoors can give you the freedom to discover unexpected places and make new connections. We will follow the team as they wander through their city, exploring the nooks and crannies of London’s streets, parks and canals.
Our campaign also looks to prove that anyone can enjoy the outdoors. We are inviting Londoners of all ages, backgrounds and fitness levels to take part in a series of adventures. These are mini-expeditions that you can do in a day, such as a jog in your local park, a bike ride along a woodland trail, or skateboarding through your local neighborhood. To make it easier for people to join in, we have created a series of handy Spotify Playlists and Google maps, so you can enjoy your outdoor adventure with ease.
Explore with comfort
When it comes to the outdoors, comfort is key, and New Balance is here to provide your feet with the perfect environment to explore the world. With a variety of styles to choose from, you can find the perfect gear to suit your needs, while also making sure that you are feeling pampered and supported as you take on the challenges of the outdoors.
At New Balance, we will help you make the most of being outdoors by ensuring your feet are comfortable and supported with the best shoes possible. With a variety of styles to choose from, you can make sure that your feet are feeling comfortable and pampered while you explore the world. We want you to be able to take on any adventure with confidence, and we are here to make sure your feet are ready for it.
Outdoor activities can provide a great opportunity to take a break from the daily grind and get in touch with yourself, and with the right shoes, you can do it in complete comfort. With New Balance, you can be sure that you’re making the most of your outdoor experiences and that your feet are feeling supported and comfortable for whatever challenges you have planned. So explore the world with confidence, and get out there with New Balance.
