And…Breathe is all about inspiring young people to get outside and experience nature. We are a small group of dedicated individuals who teamed up with Oneplus because of their elegant design philosophy and empathy towards our mission of helping young people in London to reconnect with nature.
“During the pandemic there was a huge increase in young people’s screen time and this statistic has not changed as we have left lockdown. Moreover, 50% of teens now admit to being stressed most of the time. In light of this the “And … Breathe” campaign with OnePlus redefines how young people perceive the green spaces in London by reminding them that disconnection and relaxation are key parts of any healthy lifestyle and that they can “tap into that calmness” by visiting the green spaces in their local areas.”
Alexander Volkanovski- Brand Ambassador
We’re all about empowering Londoners by showing them the joy around them in their local greenspaces.
“The “And…Breathe” campaign with Oneplus is all about expanding young people’s horizons by breaking routines and interacting with the world around them. Some of the best memories and experiences are found that way so it is a scary prospect that certain people may be robbed of this possibility because there was no encouragement to get away from their screens.”
Vincent Staples