![\"\"](\"https:\/\/promomedia.gold.ac.uk\/hlark001\/wp-content\/uploads\/sites\/138\/2025\/03\/maey-with-phone-768x1024.jpg\")
<\/figure>\n<\/div><\/div>\n\n\n\nWe here at Spotify Music<\/strong> are the world’s leading music streaming platform with 640 million <\/strong>monthly active users!<\/p>\n\n\n\n With 319 million<\/strong> of our users being Gen Z, our latest campaign<\/p>\n\n\n is dedicated to you!<\/p>\n\n\n\n Think of it as our way of thanking you for sticking with us as your music provider.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n With reports stating that 73% of Gen Z are constantly feeling alone as a result of COVID-19’s lockdown, we see it as our mission to improve this as best we know how:<\/p>\n\n\n\n with the power of music.<\/strong><\/p>\n<\/div><\/div>\n\n\n\n Here at Spotify Music, we know how important music can be. It connects us in ways that conversations can’t at times, especially when meeting new people.<\/p>\n\n\n\n <\/p>\n\n\n\n That’s why our Follow the Beat Outdoors campaign in focused on bringing young adults together in a less confrontational way:<\/p>\n<\/div>\n\n\n\n allowing music to carry the conversation.<\/strong> <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n On the 9th<\/strong>, 12th<\/strong> and 15th July 2025<\/strong>, the Follow the Beat Outdoors campaign will be hosting 3<\/strong> live events in some of London’s most loved parks.<\/p>\n\n\n\n Each event is based on one of Gen Z’s most streamed genres:<\/p>\n\n\n\n Pop<\/strong>, R&B<\/strong> or Rock<\/strong><\/p>\n\n\n\n At these events, there will be live music from loved artists and team games that involve working together with other music lovers to win exclusive prizes.<\/p>\n<\/div>\n<\/div>\n\n\n\n Click below to sign up for the event or find out more about our events.<\/strong><\/p>\n\n\n\n![\"\"](\"https:\/\/promomedia.gold.ac.uk\/hlark001\/wp-content\/uploads\/sites\/138\/2025\/03\/cropped-ftbo-alt-logo.png\"){kind=logo}
<\/figure>\n<\/div>\n\n\n
\n\n\n\nWhy were doing this.<\/h1>\n\n\n\n
![\"\"](\"https:\/\/promomedia.gold.ac.uk\/hlark001\/wp-content\/uploads\/sites\/138\/2025\/03\/leaning-heads-1024x768.jpg\")
<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n\n\n\nHow to get involved.<\/h1>\n\n\n\n
![\"\"](\"https:\/\/promomedia.gold.ac.uk\/hlark001\/wp-content\/uploads\/sites\/138\/2025\/03\/IMG_8724-768x1024.jpg\")
<\/figure>\n<\/div><\/div>\n\n\n\nInterested?<\/h2>\n\n\n\n