Getting Young People Moving In London
The core idea of this campaign is to find a solution to the briefs problem of not enough Londoners being active and making use of the green spaces within London. Within this my campaign for JD centres around young people utilising local football pitches and basketball courts within London parks.
How JD can be involved in this nature push is through creating events and incentives within these sports facilities. This can be through holding pop-up shops within these areas where consumers would be able to be provided with the facilities e.g. balls and goals to play football together and also with a pop up shop where consumers could also purchase JD sports equipment also. JD could partner up with a local youth club or school to create an audience to attend these events. “
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Here at JD we are passionate about as many young people as possible getting into nature and experiencing what we love the most. We have done all the hard work for you and have created events and also come up with some ideas on how to make your nature visits even more fun than before.
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