Official
World Bicycle Day X Apple IBicycle Hunt (Campaign)
On World Bicycle Day, the United Nations encourages governments to improve road safety and better integrate the needs of cyclists into the design of transportation infrastructure. With millions of people around the world using bicycles as their primary mode of transportation, their needs must be better integrated into policies and investments in transportation infrastructure. In response to the new coronavirus pandemic, many European and American cities, including London, have proposed a campaign activity for users connect Apple IBicycle users to join a hunt from the IMe app, by making good use of undiscovered green spaces in London, users follow the app and checklist the places. The top 50 users who complete the event can receive a discount on other Apple products.
Jessica Dream_ @jessdream21
Our Twitter hashtag event for users of IBicycle. As Millennials and GenZ love sharing their personal ideas online, this event is for users to create their own song playlists and share them online for others to enjoy during the bike ride. This activity attracted 30% of IBicycle users.
King Matthew_ @mattkingg
#ImBikeDesigner (Instagram)
Another designing activity for IBike users is to design their own theme for IBicycle by adding flowers, changing the pedal color, etc. Users are recommended to go to their favorite green space in London and share their photos on Instagram to share their favorite scenery place. This is an excellent way to promote green spaces in London as people can get to know more amazing places, and they can increase interactions and influence one another.
Julia Londons_ @julialondons
Kim Kallen_ (parent/ mother)
