Kari Traa is a sportswear company consisting of wool underwear, for women by women. With layering with wool underwear, you can get out and play sports again, no matter the weather. Now, after covid, when we still need to meet up outside the weather is no longer a limiting factor and you can do any sport comfortably with Kari Traa. The liar doesn’t even need to be shown but if it does it would be an outfitter in itself. After this long and ongoing pandemic we all need some fresh air. It is scientifically proven that going outside drastically improves your mental health, and with our campaign, our goal is to help youth be more outside. Benefiting both gen z and all youth, who are our future,we all benefit. Kari Traa is the founder of Kari Traa and is a Norwegian Olympic gold medalist, and has been a big advocate for women’s sports. She had a tv-series where she searched for the next ski talent and trained young girls to be the best. Therefore our campaign is going to help young women get out and we are going to use examples of women that we believe are role models for young women. With our Scandinavian traditions of being outside and having a nice time also called hygge, and it is these transitions we want to share with the rest of the world. 

Kari Traa prides themself on being a company by women for women, and with Merino wool collision it is even better and lighter than when Kari Traa herself was using while winning the Olympics in 2002. Kari Traa has always been an advocate for women after being one of the only female extreme sports competitors in Norway, seeing and feeling the difficulties of being one of the only women in the frontlines. Helping women has been a goal for Kari Traa and inspiring the youth to dream big like she did. Saying “I am making clothes for girls to be stronger, to feel self-esteem. Like I am looking good! I decided it can be colourful and playful”, and with the fun colourful patterns that comes from her mammas cabins wallpaper you are sure to stand out. Looking better than ever, with Scandinavian charm!

Kari Traa`s new collection of wool underwear, made into seamless undergarments which is perfect under your clothes to keep you warm for the entire workout. Made with 100% Merino wool- a natural material that doesn’t smell bad at the end of the day. Kari Traa the creator of Kari Traa wanted to make something she could use when she was skiing in the Olympics. “it was always a goal for me for my brand to be a colourful women brand and to stand out with colors” she said launching her brand in America. 

With the Merino wool collection, it is made for the youth community and to celebrate how the youth has powered through covid with all its ups and downs. Now encouraging youth to power through the rough part of going out again and getting their stamina back. Kari Traa new collection of wool underwear that is made out of 100% Merino natural wool that breathes well because its fibres can absorb 30% of its own weight in humidity which takes away from the body’s humidity. This will make you feel comfortable, dry and warm despite sweating in cold temperatures. With the 100% Merino wool collection, Kari Traa is making it easier for youth to go back out and meet their teammates, and get back to real life. Going outside has been clinically proven to improve mental health amongst adolescents. Just the fresh air reduces stress levels and releases endorphins in your brain. Norway is one of the happiest countries in the world, and we at Kari Traa believe this has something to do with our culture of going outside.