the idea

the reason

loneliness is a growing epidemic, with members of gen z feeling more lonely than any other age group. a recent study shows almost half of 18 to 24-year-olds want to spend more time outdoors but are unable to find hobbies or activities to help them get outside.

the what

adicamp is a series of free festivals, held in local parks, to encourage teenagers and young adults to be sociable and active regularly. adicamp’s sole aim is giving young people of all backgrounds the opportunity to socialise, exercise and gain knowledge whilst embracing the great outdoors. under the mentorship of industry elites, headed by london-born rapper and outside activist manga saint hilare, attendees will gain wisdom and insight from the worlds of music, sports and the arts.