Experiences are events that leave an impression on someone. They help to build people’s identities and grow as individuals. But in recent years, with the rush of technology and social media, Gen Zers have had fewer real life experiences than previous generations, leading to loneliness, anxiety and stress. Now, they are craving the real world more than ever: 70% of them would rather spend money on experiences over material things.
Lime is on a mission to give young Londoners what they are looking for and help them re-connect with friends, themselves, and the world around them. Ride for Real invites Gen Zers to use biking as a way to unplug from their screens and let go of their worries, while enjoying time outdoors and getting to know London. We’re starting off with a social Bikeathon through Hyde Park. Join us – it doesn’t get realer than this.
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We will be posting all updates related to the campaign and its events on our Instagram page. Make sure to give us a follow so you do not miss a thing!
