Go Wild. Go Pro.


    ACTIVITY DETAILS


    Powered by Nike

    The Sponsor

    Nike supports movement with purpose, challenge, performance, and play. This collaboration merges urban adventure with active culture, encouraging riders to push boundaries, compete, and connect through action.

    More on Nike

    Nike is the official performance sponsor of Pedal & Play. Discover their initiatives in sport and movement here.


    Weekly Challenge

    This Week’s Challenge

    Film your treasure ride and create an epic time-lapse of your urban exploration. Most fun seen in the time lapse wins!

    What You Could Win

    Nike bag + exclusive GoPro accessories pack.


    Wild London Adventures

    Why We Created This

    There’s value in stepping away from routine, even briefly, to reconnect with the world in a more intentional way. We spend so much time observing life through screens; this experience is about living it for yourself. About creating memories that are real, meaningful, and lasting, with or without the footage to prove it.

    Why It’s Different

    Wild London Adventures aren’t transactions, it’s a curated experience. Every detail is designed to reflect the pace, interests, and values of a generation seeking real connection and purpose. It goes beyond the activity itself. It’s about the people you meet, the moments you share, and the stories you carry with you. This is about creating something lasting, not just for the memory, but for the meaning it holds.

    ★★★★

    Fun, different, and actually competitive

    “The route was fun, but the challenges along the way made it way more exciting. My group was trying to outdo each other at every checkpoint, and filming with the GoPro was such a bonus. The chill zone at the end was perfect, and we got to watch all our clips back with everyone. Way better than just cycling through the park.”

    Liam, joined Pedal & Play with his uni mates and is already signed up for the next one.