discover a new me, one page at a time
we spend a lot of time on our screens, RIGHT?!
The BBC in 2022 reported that people spent a third of their working hours on mobile apps.
Generation Z has been around smartphones from a very young age and has fewer opportunities to see the outside world
The Sun reported that 76 percent of students spend most of their free time looking at screens. But our world does not just fit inside our smartphones.
Can we really spend most of our days glued to our phones when there’s so much more to the world than what’s on our screens?
It’s time to put the phone down and step outside to immerse in some real nature
But our world does not just fit inside our smartphones.
It’s time to put the phone down and step outside to immerse in some real nature.
That’s why Leuchtturm1917 and Lululemon have joined forces to create a new diary.
We can refresh ourselves by getting in touch with nature and gaining inspiration from meeting new people and places.
There are many discoveries to be made in the outside world that you can’t experience on your smartphone.
Discover a new me, one page at a time
The ‘Discover a New Me, One Page at a Time’ campaign invites young people to put down their devices, get outside, and discover a new ‘me’ by spending time in nature.
From each page of your diary, how do you become who you are through your experiences in nature? Join the journey, one page at a time!
This diary is not just a guide to the outdoors, but a special journal to help you face yourself and connect with nature.
Are you a journal or a smartphone person?
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Discover special events every month here!
The diary also contains monthly Leuchtturm1917 and Lululemon events where everyone can experience the activities firsthand with others and share experiences!
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My Rediscovery Through Lululemon
13/12/2024