Patagonia isn’t just about the outdoors – it’s about impact
About Patagonia
Patagonia Inc., based in Ventura California is a leading designer and retailer of outdoor gear and equipment. The company is recognised internationally for its corporate social activism and climate action, with 100% of the company’s voting stock belonging to non-profit organisations and over $55 million in donations. The company also works closely with professional athletes through the Patagonia Pro Program to support them with their adventures. Find out more at https://eu.patagonia.com/
Our Commitment to the Planet
At Patagonia, our ethos has always been rooted in protecting the natural world. In 2022, we made it official. The Chouinard family, Patagonia’s founders, transferred 100% of the company’s voting stock to the Patagonia Purpose Trust, and 100% of the nonvoting stock to the Holdfast Collective – a nonprofit dedicated to fighting the environmental crisis and defending nature. This made Patagonia become the first company to turn itself over “to Earth”.
Furthermore, Patagonia has donated more than $140 million to grassroots environmental organisations. Every dollar that isn’t reinvested back into the business goes toward supporting these organisations, climate justice campaigns, and nature preservation efforts worldwide. We will continue to give 1% of sales every year through the “1% for the Planet” initiative.
It Takes a Village
We chose this motto for our event because it’s true. We as the team at Patagonia recognise better than anyone the struggles caused by urbianisation and the Covid-19 Pandemic. As a company based in outdoors exploration, we feel responsible to uplift the younger generation and help them ease back into nature. This event isn’t just about showcasing gear – it’s about building something bigger. Patagonia Village was created as a space where community, sustainability, and innovation come together.
Through immersive tech experiences, workshops, community initiatives, our Reach Your Peak campaign invites people to become the best versions of themselves by connecting with nature, each other, and new ideas.