{"id":18,"date":"2025-02-28T14:54:10","date_gmt":"2025-02-28T14:54:10","guid":{"rendered":"https:\/\/promomedia.gold.ac.uk\/maydo001\/?page_id=18"},"modified":"2025-04-06T14:09:48","modified_gmt":"2025-04-06T13:09:48","slug":"our-initiatives","status":"publish","type":"page","link":"https:\/\/promomedia.gold.ac.uk\/maydo001\/our-initiatives\/","title":{"rendered":"Our Initiatives"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"179\" height=\"137\" src=\"https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/04\/S24-Brand-Evergreen-Icons-ironclad-Recovered.png\" alt=\"\" class=\"wp-image-255\" style=\"width:115px;height:auto\" srcset=\"https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/04\/S24-Brand-Evergreen-Icons-ironclad-Recovered.png 179w, https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/04\/S24-Brand-Evergreen-Icons-ironclad-Recovered-24x18.png 24w, https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/04\/S24-Brand-Evergreen-Icons-ironclad-Recovered-36x28.png 36w, https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/04\/S24-Brand-Evergreen-Icons-ironclad-Recovered-48x37.png 48w\" sizes=\"auto, (max-width: 179px) 100vw, 179px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Ironclad Guarantee<\/h2>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\">Our promise to repair, replace or refund any product that doesn\u2019t meet your expectations. It\u2019s more than just great customer service, its our stand against disposable culture. We created the Ironclad Guarantee to encourage consumers to invest in products that last, and offer full support when they don\u2019t. By doing so, it promotes conscious consumption and challenges the fast fashion industry.<\/h6>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"85\" height=\"176\" src=\"https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/04\/S24-Brand-Evergreen-Icons-footprint.png\" alt=\"\" class=\"wp-image-259\" style=\"width:52px;height:auto\" srcset=\"https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/04\/S24-Brand-Evergreen-Icons-footprint.png 85w, https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/04\/S24-Brand-Evergreen-Icons-footprint-12x24.png 12w, https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/04\/S24-Brand-Evergreen-Icons-footprint-17x36.png 17w, https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/04\/S24-Brand-Evergreen-Icons-footprint-23x48.png 23w\" sizes=\"auto, (max-width: 85px) 100vw, 85px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Our Footprint<\/h2>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\">The Footprint Chronicles is our deep dive into our environmental and social impact. We trace back all the materials used during manufacturing down to the supply chain to see how our products affect the planet, and what we could do to minimise our carbon footprint. From switching to organic cotton to cutting down water use, this initiative is about being transparent taking responsibility for our choices.<\/h6>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"171\" height=\"171\" src=\"https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/04\/S24-Brand-Evergreen-Icons-percent-3.png\" alt=\"\" class=\"wp-image-260\" style=\"width:115px;height:auto\" srcset=\"https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/04\/S24-Brand-Evergreen-Icons-percent-3.png 171w, https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/04\/S24-Brand-Evergreen-Icons-percent-3-150x150.png 150w, https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/04\/S24-Brand-Evergreen-Icons-percent-3-24x24.png 24w, https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/04\/S24-Brand-Evergreen-Icons-percent-3-36x36.png 36w, https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/04\/S24-Brand-Evergreen-Icons-percent-3-48x48.png 48w\" sizes=\"auto, (max-width: 171px) 100vw, 171px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Action Works<\/h2>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\">A platform that connects passionate people with the local environmental movments that need them most. It turns your concern into action &#8211; whether you want to attend a protest, volunteer, or just sign a petition, Action Works makes it easy to get involved. It\u2019s designed to take your actions offline &#8211; because individual action matters, and it matters more when its collective.<\/h6>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"171\" height=\"171\" src=\"https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/04\/S24-Brand-Evergreen-Icons-planet.png\" alt=\"\" class=\"wp-image-261\" style=\"width:93px;height:auto\" srcset=\"https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/04\/S24-Brand-Evergreen-Icons-planet.png 171w, https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/04\/S24-Brand-Evergreen-Icons-planet-150x150.png 150w, https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/04\/S24-Brand-Evergreen-Icons-planet-24x24.png 24w, https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/04\/S24-Brand-Evergreen-Icons-planet-36x36.png 36w, https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/04\/S24-Brand-Evergreen-Icons-planet-48x48.png 48w\" sizes=\"auto, (max-width: 171px) 100vw, 171px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Our Commitment<\/h2>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\">Patagonia\u2019s commitment goes beyond making clothes. From donating 1% of our sales to environmental causes, to becoming the first company to turn itself over \u201cto Earth\u201d, this initiative is about taking full accountability for our actions. It means putting the people, purpose and planet before profit. Through ethical production, political activism and transparent leadership, \u201cOur Commitment\u201d reflects Patagonia\u2019s role not just as a<\/h6>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"340\" height=\"307\" src=\"https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/03\/Wornwear-3.png\" alt=\"\" class=\"wp-image-86\" style=\"width:115px;height:auto\" srcset=\"https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/03\/Wornwear-3.png 340w, https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/03\/Wornwear-3-300x271.png 300w, https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/03\/Wornwear-3-24x22.png 24w, https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/03\/Wornwear-3-36x33.png 36w, https:\/\/promomedia.gold.ac.uk\/maydo001\/wp-content\/uploads\/sites\/135\/2025\/03\/Wornwear-3-48x43.png 48w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">WornWear<\/h2>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\">WornWear is Patagonia\u2019s answer to overconsumption. Instead of tossing out damaged gear, WornWear invites consumers to repair and reuse their clothing. Whether it\u2019s through DIY projects, professional repair stations or the Patagonia secondhand program, this initiative allows you to reimagine your definition of fashion into more than just \u2018clothing\u2019. It\u2019s a celebration of well-worn gear, your adventures, and a protest against throwaway culture.<br><br><\/h6>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Patagonia Pro Program<\/h2>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\">Our support program for anyone who defies our limits in the extreme. The Patagonia Pro Program supports outdoor professionals, athletes, researchers, and more &#8211; who rely on high-performance gear in extreme conditions. Program members get access to discounted Patagonia gear in exchange for feedback and field testing. But its more than just a discount, it\u2019s a partnership. Patagonia equips those pushing the limits of our exploration while gaining insight that helps improve its products for everyone.<\/h6>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ironclad Guarantee Our promise to repair, replace or refund any product that doesn\u2019t meet your expectations. It\u2019s more than just great customer service, its our stand against disposable culture. We created the Ironclad Guarantee to encourage consumers to invest in products that last, and offer full support when they don\u2019t. By doing so, it promotes&hellip;&nbsp;<a href=\"https:\/\/promomedia.gold.ac.uk\/maydo001\/our-initiatives\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Our Initiatives<\/span><\/a><\/p>\n","protected":false},"author":101,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-18","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our Initiatives - Reach Your Peak<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promomedia.gold.ac.uk\/maydo001\/our-initiatives\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Initiatives - Reach Your Peak\" \/>\n<meta property=\"og:description\" content=\"Ironclad Guarantee Our promise to repair, replace or refund any product that doesn\u2019t meet your expectations. 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