ABOUT US
Who are We?
Airbnb Experiences are unique activities hosted by local experts that offer exciting ways to explore and enjoy the local area. These activities, such as park yoga and bike tours, can be found across London and are guaranteed to be fun and social.
For our new Airbnb Experience campaign, Beyond the Screen, we have made it our mission to help Gen Z reconnect with nature through our unique outdoor experiences.
Why?
The feeling of loneliness is far too familiar for young Londoners. Unfortunately, IRL experiences and true connections have taken a backseat. Living in a bustling city where screens and stressful thoughts are constant companions, moments to unplug have become a rarity, especially with the overlooked green spaces in London.“Beyond The Screen” invites Gen Z to get outside and take necessary breaks from their screens and overwhelming lives. We want to ensure that living a stress-free life is no longer a distant dream, but a reality within reach.
Our Goal
Our Goal is to make this campaign more than just a short-lived initiative. We want to spark a long-term moment to inspire Gen Z to find joy beyond their feeds and embrace the healing power of nature. It doesn’t matter what the intentions are – whether it is spending time with your friends or looking to find peace and clarity, Airbnb is here to make it happen.
When
The campaign is set to kick off with an immersive event. This will be a day of hiking and competition at Hampstead Heath with a chance to meet our amazing hosts.
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