Get Out and Explore
Reconnect with London. Reconnect with your friends.Step outside, breathe in the air, and rediscover the beauty of real life — one photo at a time.
About the Campaign
More than 70% of Gen Z in London report feeling lonely or anxious. Since the pandemic, screen time has skyrocketed — but real-life connection has taken a hit.
Get Out and Explore London is a city-wide movement to shift that balance.We’re here to help you step outside, reconnect with friends, rediscover nature, and fall in love with your city all over again — one moment, one photo, one story at a time.
1. Explore Photo Booths Across London
We’ve set up interactive Fujifilm Photo Booths at some of London’s most iconic landmarks and green spaces — including the London Eye, Big Ben, Greenwich Park, and Richmond Park etc.
Bring your friends, strike a pose, and capture the moment with a limited-edition Fujifilm print. Every booth offers a unique backdrop that celebrates London’s beauty — and your place in it.
2. Join the Fujifilm Photo Challenge
Can’t make it to a booth? No worries — you can still be part of the experience. Share your best photo moments exploring London or hanging with friends.
- Uploaded your photo via this site
- Or post on Instagram with #GetOutAndExploreLondon
Seen a spot you like? Now go make it yours.
Grab your friends and head out. Snap it. Share it. Keep it.
more information on our social media