Vanmoof is a Dutch cycling company founded in 2009 by Taco Carlier and Ties Carlier that manufactures, designs, and sells electric bikes, accessories, and lifestyle apparel. The company is known for its contemporary design, which blends modern technology with sleek, stylish lines to create an aesthetic that appeals to experienced cyclists and casual riders. Vanmoof’s mission is to provide easy, fun, and sustainable transportation solutions with a minimalistic yet playful design that befits urban living dynamics. To accomplish this overarching mission, the company design truly city-proof products that not only shrink long commutes but also prevent bike theft and can amplify pedal power to warrant maneuverability. Moreover, at Vanmoof’s core are four central values: offering bike designs tailored to individual preferences and the urban landscape, availing smart technology for its consumer population, building durable products, and contributing to the sustainability initiative. With these values in mind, they strive to create innovative and attractive bicycles that are easy to use, practical, and reliable over time.
The company has become increasingly popular due to its focus on sustainability and low-cost product models. As such, it has emerged as one of the leading providers of e-bikes globally. Additionally, the company offers an app for Android and iOS users that allows customers to track their usage data and customize settings like lighting preferences and GPS coordinates for ride routes. Vanmoof has established itself as a leading brand within the e-bike market through its emphasis on innovative product design and efficient manufacturing practices that result in high-quality yet affordable products.