{"id":68,"date":"2025-07-21T22:34:41","date_gmt":"2025-07-21T21:34:41","guid":{"rendered":"https:\/\/promomedia.gold.ac.uk\/rmoha001\/?page_id=68"},"modified":"2025-07-21T22:34:43","modified_gmt":"2025-07-21T21:34:43","slug":"about","status":"publish","type":"page","link":"https:\/\/promomedia.gold.ac.uk\/rmoha001\/about\/","title":{"rendered":"About the Campaign"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\ud83d\udfe2 Why We Exist<\/h2>\n\n\n\n<p>Off Grid, On Life is a digital detox campaign built for Gen Z. In a world overloaded with noise, screens, and endless scroll, we\u2019re taking a step back. Our mission is simple: to help young people reclaim peace, attention, and real-life connection.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udfe2 The Problem<\/h2>\n\n\n\n<p><br>Gen Z is burning out. Social media addiction, screen fatigue, and anxiety are all rising \u2014 and the constant pressure to be online is making it worse. This campaign exists because we believe there\u2019s power in putting the phone down and stepping into the world around us.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udfe2 What We\u2019re Doing<br><br><\/h2>\n\n\n\n<p>Through forest walks, group events, and online storytelling, we\u2019re inviting Gen Z to disconnect from tech and reconnect with nature, community, and stillness. We\u2019re not anti-digital \u2014 we\u2019re pro-balance.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"536\" height=\"560\" src=\"https:\/\/promomedia.gold.ac.uk\/rmoha001\/wp-content\/uploads\/sites\/127\/2025\/07\/IMG_2720-1.jpeg\" alt=\"\" class=\"wp-image-69\" srcset=\"https:\/\/promomedia.gold.ac.uk\/rmoha001\/wp-content\/uploads\/sites\/127\/2025\/07\/IMG_2720-1.jpeg 536w, https:\/\/promomedia.gold.ac.uk\/rmoha001\/wp-content\/uploads\/sites\/127\/2025\/07\/IMG_2720-1-287x300.jpeg 287w, https:\/\/promomedia.gold.ac.uk\/rmoha001\/wp-content\/uploads\/sites\/127\/2025\/07\/IMG_2720-1-24x24.jpeg 24w, https:\/\/promomedia.gold.ac.uk\/rmoha001\/wp-content\/uploads\/sites\/127\/2025\/07\/IMG_2720-1-34x36.jpeg 34w, https:\/\/promomedia.gold.ac.uk\/rmoha001\/wp-content\/uploads\/sites\/127\/2025\/07\/IMG_2720-1-46x48.jpeg 46w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/><\/figure>\n\n\n\n<p><br><br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udfe2 Join the Movement<\/h2>\n\n\n\n<p>This isn\u2019t just a project \u2014 it\u2019s a mindset shift. Whether you come to a walk, share your story, or simply go offline for a day, you\u2019re already part of something bigger. Off Grid, On Life is your space to slow down and breathe.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"316\" src=\"https:\/\/promomedia.gold.ac.uk\/rmoha001\/wp-content\/uploads\/sites\/127\/2025\/07\/F51E82F9-842E-4FC7-BF25-4FB9BD72BA18-1.jpeg\" alt=\"\" class=\"wp-image-70\" srcset=\"https:\/\/promomedia.gold.ac.uk\/rmoha001\/wp-content\/uploads\/sites\/127\/2025\/07\/F51E82F9-842E-4FC7-BF25-4FB9BD72BA18-1.jpeg 474w, https:\/\/promomedia.gold.ac.uk\/rmoha001\/wp-content\/uploads\/sites\/127\/2025\/07\/F51E82F9-842E-4FC7-BF25-4FB9BD72BA18-1-300x200.jpeg 300w, https:\/\/promomedia.gold.ac.uk\/rmoha001\/wp-content\/uploads\/sites\/127\/2025\/07\/F51E82F9-842E-4FC7-BF25-4FB9BD72BA18-1-24x16.jpeg 24w, https:\/\/promomedia.gold.ac.uk\/rmoha001\/wp-content\/uploads\/sites\/127\/2025\/07\/F51E82F9-842E-4FC7-BF25-4FB9BD72BA18-1-36x24.jpeg 36w, https:\/\/promomedia.gold.ac.uk\/rmoha001\/wp-content\/uploads\/sites\/127\/2025\/07\/F51E82F9-842E-4FC7-BF25-4FB9BD72BA18-1-48x32.jpeg 48w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/figure>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udfe2 Why We Exist Off Grid, On Life is a digital detox campaign built for Gen Z. In a world overloaded with noise, screens, and endless scroll, we\u2019re taking a step back. Our mission is simple: to help young people reclaim peace, attention, and real-life connection. \ud83d\udfe2 The Problem Gen Z is burning out. Social [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-68","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About the Campaign - Rayan Mohamed<\/title>\n<meta name=\"description\" content=\"Learn about the Off Grid, On Life campaign helping Gen Z escape screen fatigue and reconnect with nature, community, and stillness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promomedia.gold.ac.uk\/rmoha001\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About the Campaign - Rayan Mohamed\" \/>\n<meta property=\"og:description\" content=\"Learn about the Off Grid, On Life campaign helping Gen Z escape screen fatigue and reconnect with nature, community, and stillness.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promomedia.gold.ac.uk\/rmoha001\/about\/\" \/>\n<meta property=\"og:site_name\" content=\"Rayan Mohamed\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-21T21:34:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promomedia.gold.ac.uk\/rmoha001\/wp-content\/uploads\/sites\/127\/2025\/07\/IMG_2720-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"536\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promomedia.gold.ac.uk\\\/rmoha001\\\/about\\\/\",\"url\":\"https:\\\/\\\/promomedia.gold.ac.uk\\\/rmoha001\\\/about\\\/\",\"name\":\"About the Campaign - 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