Brand News
In 1998, Lululemon was like a pebble smashed into a long-standing “lake” swirled by a yoga suit.It has interpreted a way of life to the audience, a positive and sunny state of life, also known as “sweat life,” with the idea that it is not only a sports brand but also a lifestyle.
Lululemon has been “flirted” with as the “Hermes” of yoga wear after standing the test of time.
“Be all in” is a new Lululemon campaign with the three key words “passion, courage, and focus,” encouraging people to live what is possible and to be fully engaged in the moment. The leggings are the best-selling item, with the audience praising their unique comfort. Furthermore, the five-seam crotch cut and soulful lining design eliminated the visual awkwardness associated with wearing yoga pants for women. It was clear that Lululemon’s design is very female-friendly, and that the majority of its customers are female. The seams are exposed on the outside to prevent excessive chafing against the skin during exercise, and the lines are designed to accentuate the body’s shape, giving a better shape to the hips and legs and helping women feel more confident about their bodies.
