{"id":194,"date":"2024-02-23T10:18:26","date_gmt":"2024-02-23T10:18:26","guid":{"rendered":"https:\/\/promomedia.gold.ac.uk\/xcai004\/?page_id=194"},"modified":"2024-03-21T17:17:00","modified_gmt":"2024-03-21T17:17:00","slug":"emma","status":"publish","type":"page","link":"https:\/\/promomedia.gold.ac.uk\/xcai004\/emma\/","title":{"rendered":"Emma"},"content":{"rendered":"\n
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Emma <\/strong><\/h1>\n\n\n\n

“Outdoor adventures are better when shared with like-minded souls.”<\/p>\n\n\n\n

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Emma<\/h2>\n\n\n\n

This web immersed everyone in crafting unique hiking experiences for BAME individuals and everyone who shares a love for the outdoors. As a participant, l’ve found a community that values shared identities, making each adventure a journey of empowerment. Join me in signing up for these activities, where stories are shared, and conversations flow freely among those who appreciate the same experiences. Let’s explore, connect, and make the outdoors a place where our collective narratives thrive.<\/p>\n<\/div>\n\n\n\n

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“Breaking down barriers one step at a time: a journey from stress to strength”

In a world dominated by screens and bustling urban landscapes, people are often filled with stress and health issues in all aspects of their lives, which Emma, as an South Asian, also faces. In this interview with her, she shares her journey from a sedentary lifestyle to becoming a passionate advocate for movement and inclusion. Join us as we explore her inspiring story and the power of physical activity.

Throughout Emma’s inspiring journey, we witnessed the far-reaching impact of one person’s commitment to change. From overcoming personal pressures to becoming a catalyst for inclusivity in the movement space, she embodies the transformative power of breaking down barriers. As we embrace her call to action, we recognise that the path to wellness is not a lonely one; it is a collective journey that transcends context and builds stronger, healthier communities.<\/p><\/blockquote><\/figure>\n\n\n\n

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Interview with Emma<\/strong><\/h2>\n\n\n\n

Can you share a little bit about your background and your relationship with the movement?<\/strong><\/p>\n\n\n\n

I grew up in India, and I’ve been in the UK for 3 years. My connection to the outdoors was limited. I never considered myself a fitness enthusiast. For me, the concept of exercise seemed out of reach. It wasn’t until the stress of studying started to affect my health that I realised I needed a change. I took my first steps into the world of exercise, not as an athlete, but as someone seeking a break from the demands of everyday life. Gradually hiking, camping and exploring new landscapes grew to become an integral part of my life.<\/p>\n\n\n\n

How did you transition from an urban lifestyle to the outdoors during this process?<\/strong><\/strong><\/p>\n\n\n\n

It was a gradual process that stemmed from a desire for different experiences. I started with short walks in local parks and gradually expanded to more challenging hikes. The turning point came when I realised that embracing the outdoors wasn’t about abandoning my city life, it was about enhancing it. The North Face played a key role in this transition. Their commitment to making the outdoors accessible resonated with me and I found myself drawn to the spirit of the brand.<\/p>\n\n\n\n

How did you discover the differences between BAME people in terms of sports participation?<\/strong><\/p>\n\n\n\n

As I embarked on my journey into sport, I couldn’t help but notice the lack of representation from BAME communities. I often found myself the only person of colour outdoors. It dawned on me that whilst movement is beneficial for managing stress, it is also vital to bridge the gap and make these spaces more inclusive.<\/p>\n\n\n\n

You mentioned feeling isolated at times during your movement experience. Can you talk more about this and how it has influenced your advocacy for inclusion?<\/strong><\/p>\n\n\n\n

While movement is beneficial, it can also be intimidating, especially if you are one of the few people outdoors who look like you. This feeling of isolation stems not only from being a stranger to the sport, but also from a lack of diversity. This fuelled my determination to create a space where everyone feels welcome, regardless of their background. I realised that the loneliness I felt could be transformed into a powerful force for change.<\/p>\n\n\n\n

How did you transition from feeling alone to encouraging friends and other groups to exercise with you?<\/strong><\/p>\n\n\n\n

The turning point was realising that my experience was not unique. Many BAME people, like me, miss out on the benefits of exercise due to cognitive barriers. I started small and invited friends to join in. We formed a community of mutual support. A place where everyone can exercise without judgement. It’s not just a workout, it’s a shared journey to wellness.<\/p>\n\n\n\n

How did your view of exercise change when you started advocating for it, especially amongst BAME groups?<\/strong><\/p>\n\n\n\n

Championing exercise opened my eyes to the transformative power of exercise beyond the physical level. It’s not just about getting fit, it’s about mental health, community building and breaking down social barriers. I realised that by encouraging others to join me, together we are challenging stereotypes and creating a more inclusive space for everyone.<\/p>\n\n\n\n

The North Face is organising trips from central London to national parks. Why do you think it’s important for a brand like The North Face to actively promote inclusivity in the outdoors?<\/strong><\/p>\n\n\n\n

Inclusivity is the cornerstone of the outdoor community. The outdoors shouldn’t be exclusive, it should be an open invitation to everyone. Brands like The North Face have the platform and reach to challenge stereotypes and create a cultural shift that makes the outdoors a space for everyone, regardless of background or experience level. I think it’s also a great opportunity for people to realise that the outdoors isn’t a distant concept.<\/p>\n\n\n\n

Young people in London, especially the BAME crowd, can be hesitant to embark on a fitness journey. What advice or suggestions do you have for them?<\/strong><\/p>\n\n\n\n

I would say: your journey is unique and your presence matters. Exercise is not about catering to a certain image, it’s about embracing your path to health. Don’t let obstacles hold you back, use them as stepping stones to create change. Join me, join us, and let’s redefine exercise for our community.<\/p>\n\n\n\n

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Malik<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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