In a world where digital interactions often overshadow face-to-face connections, “Picnic & Reconnect” stands as a breath of fresh air—literally. The campaign is Brand X’s response to the escalating challenges of screen fatigue and social isolation among Gen Z, offering a refreshing way for young Londoners to reclaim balance in their lives. Through a series of outdoor events, participants are encouraged to step away from their devices, breathe in the outdoors, and forge genuine relationships with friends and peers. Held in the city’s parks, these gatherings provide inclusive activities like classic board games, lighthearted sports, and mindful experiences that cater to every personality type.


Picking fruits
You can taste seasonal fruits such as strawberries, cherries, peaches, blueberries, plums, apples, grapes, pears, etc. You can also taste and compare rare and high-quality varieties unique to Hokkaido. Taste ripe and freshly picked fruits on site!