{"id":39,"date":"2025-03-14T15:50:46","date_gmt":"2025-03-14T15:50:46","guid":{"rendered":"https:\/\/promomedia.gold.ac.uk\/xduan001\/?page_id=39"},"modified":"2025-03-24T10:12:33","modified_gmt":"2025-03-24T10:12:33","slug":"about-us","status":"publish","type":"page","link":"https:\/\/promomedia.gold.ac.uk\/xduan001\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\n
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Purpose of Campign<\/h2>\n<\/div>\n\n\n\n
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Step away from screens. Step into nature.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Why Picnic & Reconnect?<\/h2>\n\n\n\n

Excessive screen time leads to stress, anxiety, and disconnection from the real world. “Picnic & Reconnect”\u2014a campaign designed to bring young people together outdoors, encouraging them to unplug, play, and reconnect in nature.<\/p>\n<\/div>\n\n\n\n

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Why This Matters<\/h2>\n\n\n\n

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  • Digital Overload<\/strong>: Young people spend an average of 7+ hours a day on screens, leading to burnout and mental fatigue.<\/li>\n\n\n\n
  • Nature\u2019s Healing Powe<\/strong>r: Time spent outdoors is scientifically proven to reduce stress, boost mood, and improve focus.<\/li>\n\n\n\n
  • Sustainable Connection<\/strong>: Our events use biodegradable picnic kits and zero-waste practices to protect the environment<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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    Patagonia has long been an advocate for sustainability and environmental responsibility. Picnic & Reconnect<\/em> aligns with these values by encouraging people to step away from screens and engage with nature in meaningful ways. Our collaboration seeks to create a movement where digital detox becomes as important as eco-consciousness. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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    Reducing digital fatigue, promoting outdoor well-being, and building eco-friendly community spaces.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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    Dreamy Western style horseback riding experience<\/p>\n<\/div>\n\n\n\n

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    Audience<\/p>\n\n\n\n

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    Patagonia\u2019s primary target for this campaign includes:
    Millennials (1981-1996): This group is balancing their digital lives with an increasing awareness of mental health.
    Gen Z (1997-2012): Known for their high screen-time habits, they are searching for ways to stay authentic and grounded.
    What They Value: Both groups prioritize sustainability, inclusivity, and authenticity. They\u2019re drawn to brands that align with their environmental and ethical values.<\/p>\n\n\n\n

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