BeautyShift founded in early February 2024, it is a brand that is young, fashionable, environmentalist and constantly breaking the rules with makeup as the carrier. The brand is committed to continuous innovation, breaking the single form and content of beauty products on the market, and bringing more fashion and innovative makeup products to consumers. We are committed to creating unique, self- styled makeup and styling for women, we want to deliver “happy aesthetics”, determined to let every woman meet the beauty of their own, happy and confident every day of the generation Z through colorful colors and interesting experiences Brand name meaning Women’s love of makeup and experimenting with new color combinations. And environmental protection and protection of the environment as one of the elements. Expresses the love of makeup and enjoy the good attitude of life