Part1. Elevator Pitch

This is a circular economy project for marketing methods.We recycle more than half of expired lipsticks that are new and within the specified expiration time range as coupons for new products.It can promote consumption and mobilize the enthusiasm of consumers and make it more environmentally friendly.

Part2. Design

Use different red tones as a background to indicate the variety of lipstick colors. On the basis of this background, different lip color photos and lipstick photos are added to express women’s love for lipstick and their attempts to match new colors. It also reflects the love of life.