{"id":96,"date":"2025-02-14T12:23:47","date_gmt":"2025-02-14T12:23:47","guid":{"rendered":"https:\/\/promomedia.gold.ac.uk\/zrona001\/?page_id=96"},"modified":"2025-03-28T10:46:29","modified_gmt":"2025-03-28T10:46:29","slug":"about","status":"publish","type":"page","link":"https:\/\/promomedia.gold.ac.uk\/zrona001\/about\/","title":{"rendered":"Our mission"},"content":{"rendered":"\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-nv-site-bg-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:1.25em;padding-right:2.38em;padding-bottom:1.25em;padding-left:2.38em\">\n<p style=\"font-size:20px\"><em>Step Into Nature<\/em> is Salomon\u2019s commitment to helping young people rediscover the joy of the outdoors. By partnering with university running societies across London\u2014including City St George\u2019s, Imperial, Goldsmiths, QMUL, LSE, and UCL\u2014we aim to make nature more accessible and relevant to student life. This campaign encourages students to swap screen time for green time, building friendships, confidence, and resilience along the way. For Salomon, it\u2019s about more than brand visibility\u2014it\u2019s about supporting a generation that values purpose, sustainability, and connection. Any student from the above universities is entitled to a free pair of Salomon running shoes so long as they are signed up and registered to their respective university running society.<\/p>\n\n\n\n<p style=\"font-size:20px\">We believe time in nature nurtures not just physical health, but mental clarity and emotional strength. Through this initiative, we\u2019re proud to stand alongside students as they carve out space to breathe, explore, and grow\u2014both as individuals and as communities. <em>Step Into Nature<\/em> is our way of giving back, creating real-world experiences that align with the values we share with the people who wear our gear.<\/p>\n\n\n\n<p><br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"2400\" src=\"https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/Shoe-.jpg\" alt=\"\" class=\"wp-image-227\" style=\"border-style:none;border-width:0px;border-radius:0px\" srcset=\"https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/Shoe-.jpg 1600w, https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/Shoe--200x300.jpg 200w, https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/Shoe--683x1024.jpg 683w, https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/Shoe--768x1152.jpg 768w, https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/Shoe--1024x1536.jpg 1024w, https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/Shoe--1365x2048.jpg 1365w, https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/Shoe--16x24.jpg 16w, https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/Shoe--24x36.jpg 24w, https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/Shoe--32x48.jpg 32w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2124\" src=\"https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/runner-compressed-1-scaled.jpg\" alt=\"\" class=\"wp-image-484\" style=\"border-style:none;border-width:0px;border-radius:0px;width:516px;height:auto\" srcset=\"https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/runner-compressed-1-scaled.jpg 2560w, https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/runner-compressed-1-300x249.jpg 300w, https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/runner-compressed-1-1024x849.jpg 1024w, https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/runner-compressed-1-768x637.jpg 768w, https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/runner-compressed-1-1536x1274.jpg 1536w, https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/runner-compressed-1-2048x1699.jpg 2048w, https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/runner-compressed-1-24x20.jpg 24w, https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/runner-compressed-1-36x30.jpg 36w, https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/runner-compressed-1-48x40.jpg 48w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-custom-1-background-color has-background\" style=\"font-size:20px\">At first glance, London might seem like a city of glass towers, busy streets, and endless movement. But look a little closer, and you\u2019ll find a quieter side\u2014one filled with open spaces, leafy trails, and moments of stillness. For students, the capital offers more than lectures and libraries. From the shaded paths of Hampstead Heath to the calm of Regent\u2019s Park or the winding greenery of the Thames Path, nature is always within reach. These pockets of calm aren\u2019t just places to escape\u2014they\u2019re spaces to recharge, reflect, and reconnect. London is more than a metropolis; it\u2019s a city where green meets grit, offering balance to busy lives.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Step Into Nature is Salomon\u2019s commitment to helping young people rediscover the joy of the outdoors. By partnering with university running societies across London\u2014including City St George\u2019s, Imperial, Goldsmiths, QMUL, LSE, and UCL\u2014we aim to make nature more accessible and relevant to student life. This campaign encourages students to swap screen time for green time,&hellip;&nbsp;<a href=\"https:\/\/promomedia.gold.ac.uk\/zrona001\/about\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Our mission<\/span><\/a><\/p>\n","protected":false},"author":113,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"center","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"on","neve_meta_disable_title":"","footnotes":""},"class_list":["post-96","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our mission -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promomedia.gold.ac.uk\/zrona001\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our mission -\" \/>\n<meta property=\"og:description\" content=\"Step Into Nature is Salomon\u2019s commitment to helping young people rediscover the joy of the outdoors. By partnering with university running societies across London\u2014including City St George\u2019s, Imperial, Goldsmiths, QMUL, LSE, and UCL\u2014we aim to make nature more accessible and relevant to student life. This campaign encourages students to swap screen time for green time,&hellip;&nbsp;Read More &raquo;Our mission\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promomedia.gold.ac.uk\/zrona001\/about\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-28T10:46:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/Shoe-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"2400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promomedia.gold.ac.uk\\\/zrona001\\\/about\\\/\",\"url\":\"https:\\\/\\\/promomedia.gold.ac.uk\\\/zrona001\\\/about\\\/\",\"name\":\"Our mission -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promomedia.gold.ac.uk\\\/zrona001\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/promomedia.gold.ac.uk\\\/zrona001\\\/about\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/promomedia.gold.ac.uk\\\/zrona001\\\/about\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promomedia.gold.ac.uk\\\/zrona001\\\/wp-content\\\/uploads\\\/sites\\\/147\\\/2025\\\/03\\\/Shoe-.jpg\",\"datePublished\":\"2025-02-14T12:23:47+00:00\",\"dateModified\":\"2025-03-28T10:46:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/promomedia.gold.ac.uk\\\/zrona001\\\/about\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/promomedia.gold.ac.uk\\\/zrona001\\\/about\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/promomedia.gold.ac.uk\\\/zrona001\\\/about\\\/#primaryimage\",\"url\":\"https:\\\/\\\/promomedia.gold.ac.uk\\\/zrona001\\\/wp-content\\\/uploads\\\/sites\\\/147\\\/2025\\\/03\\\/Shoe-.jpg\",\"contentUrl\":\"https:\\\/\\\/promomedia.gold.ac.uk\\\/zrona001\\\/wp-content\\\/uploads\\\/sites\\\/147\\\/2025\\\/03\\\/Shoe-.jpg\",\"width\":1600,\"height\":2400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/promomedia.gold.ac.uk\\\/zrona001\\\/about\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/promomedia.gold.ac.uk\\\/zrona001\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our mission\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/promomedia.gold.ac.uk\\\/zrona001\\\/#website\",\"url\":\"https:\\\/\\\/promomedia.gold.ac.uk\\\/zrona001\\\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/promomedia.gold.ac.uk\\\/zrona001\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Our mission -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promomedia.gold.ac.uk\/zrona001\/about\/","og_locale":"en_GB","og_type":"article","og_title":"Our mission -","og_description":"Step Into Nature is Salomon\u2019s commitment to helping young people rediscover the joy of the outdoors. By partnering with university running societies across London\u2014including City St George\u2019s, Imperial, Goldsmiths, QMUL, LSE, and UCL\u2014we aim to make nature more accessible and relevant to student life. This campaign encourages students to swap screen time for green time,&hellip;&nbsp;Read More &raquo;Our mission","og_url":"https:\/\/promomedia.gold.ac.uk\/zrona001\/about\/","article_modified_time":"2025-03-28T10:46:29+00:00","og_image":[{"width":1600,"height":2400,"url":"https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/Shoe-.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/promomedia.gold.ac.uk\/zrona001\/about\/","url":"https:\/\/promomedia.gold.ac.uk\/zrona001\/about\/","name":"Our mission -","isPartOf":{"@id":"https:\/\/promomedia.gold.ac.uk\/zrona001\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promomedia.gold.ac.uk\/zrona001\/about\/#primaryimage"},"image":{"@id":"https:\/\/promomedia.gold.ac.uk\/zrona001\/about\/#primaryimage"},"thumbnailUrl":"https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/Shoe-.jpg","datePublished":"2025-02-14T12:23:47+00:00","dateModified":"2025-03-28T10:46:29+00:00","breadcrumb":{"@id":"https:\/\/promomedia.gold.ac.uk\/zrona001\/about\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promomedia.gold.ac.uk\/zrona001\/about\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/promomedia.gold.ac.uk\/zrona001\/about\/#primaryimage","url":"https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/Shoe-.jpg","contentUrl":"https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-content\/uploads\/sites\/147\/2025\/03\/Shoe-.jpg","width":1600,"height":2400},{"@type":"BreadcrumbList","@id":"https:\/\/promomedia.gold.ac.uk\/zrona001\/about\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promomedia.gold.ac.uk\/zrona001\/"},{"@type":"ListItem","position":2,"name":"Our mission"}]},{"@type":"WebSite","@id":"https:\/\/promomedia.gold.ac.uk\/zrona001\/#website","url":"https:\/\/promomedia.gold.ac.uk\/zrona001\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promomedia.gold.ac.uk\/zrona001\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-json\/wp\/v2\/pages\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-json\/wp\/v2\/comments?post=96"}],"version-history":[{"count":28,"href":"https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-json\/wp\/v2\/pages\/96\/revisions"}],"predecessor-version":[{"id":490,"href":"https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-json\/wp\/v2\/pages\/96\/revisions\/490"}],"wp:attachment":[{"href":"https:\/\/promomedia.gold.ac.uk\/zrona001\/wp-json\/wp\/v2\/media?parent=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}