GreenAlcoloff

Why did we start this campaign

&

what is happening to the world?

• Because 50% of today’s millennials and Generation Z young people are very anxious about the status quo for 6 reasons: from the economy,
• greening (environmental collapse),
• gender inequality,
• racism,
• to social discontent and covid-19 with lockdown, which has forced people to stay at home and start learning how to get along with themselves or with family members,
• but it has also created a problem with people becoming increasingly reliant on electronics and basically all sources of information through screens, which has led to a status quo of being detached from reality for too long.

After three long years of living with viruses, people need nature, which is why young people are starting to crave the outdoors more and more. But it’s not enough to have an idea, we also have to face a series of problems, which fall into two categories: the realities (money, time and transport) and personal wishes.

What are our expectations for the future?

（What attitude should we have?)

As members of the community:

we want to return to nature and embrace green spaces. We also want to learn to live well, not to put limits on our lives, to be free and to challenge ourselves.

As a brand:

we want to connect our products with people’s development, to be a good part of life, to provide good emotional value and to create good memories.

We care about your health and as a sustainable vodka company we sincerely remind you to drink in moderation,

life is not all about alcohol, we spread love and people-to-people communication.

if you need any help, please check the more info under this.