Adidas has come out with a new outwear range that aims at going outdoors releasing outwear that allows Gen Z to become more proactive in taking that step into going out to ReConnect with nature. Adidas want everyone from all societal communities to get together and go outside as they’ve seen the lack of BAME community which consists of only 24% regularly visiting a natural environment and only representing 1% that visit national parks in the UK. Adidas saw this problem and wants to change it with their new line of Adidas x Terrex they can allow outdoor activities to become more accessible to everyone.

‘The Future is Ours’ Adidas want Gen Z to break out of that vulnerability that the pandemic has brought upon them and their future and Take It Back. Break out of the repetitive and depressing cycle and be able to make The Future yours and create that path for yourself and have full control of it