Asos, one of the leading UK online fashion retailers, yesterday unveiled their new app feature, the Asos Go Map. The map gives shopping-lovers all over Greater London the opportunity to explore the outdoors and get rewarded with personalised offers.
You find the feature inside their app, where you will see different symbols spread out on a map of Greater London. Behind every symbol, there hides an offer, but you must stay close to the symbol and point your phone camera against it to access the offer. Most of the symbols are hidden in natural environments, with an ulterior motive to make Londoners get out of their homes and enjoy London’s outdoors.
The reason for this campaign is to increase Gen Z’s mental wellness by enjoying nature and embracing a healthier lifestyle.
ASOS
Asos, short for “as seen on the screen”, offers its own labeled clothing, footwear, beauty products, and accessories for both men and women. It is one of the leading fashion retailers online globally, and already in 2017, they were elected as the 3rd most innovative Growth Companies by Forbes. Asos was primarily aimed at young adults, but the brand has expanded enormously and is now offering fashion and cosmetics for all age groups and size ranges. They also offer clothes from hundreds of other labels.