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Fitbit Nudge

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Our Story

The integration of technology, environment, and individual health in the maze-like world of urban living. The central concept is to enable the resilient members of Generation Z in Greater London to take back control of their story by adopting a way of life that balances the bustle of the city with the peace of the outdoors. Urban exploration becomes more than simply navigating streets—Fitbit Sense becomes the key that opens the door to this new world

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Nature in London

Colourful tapestry of Greater London.

Taking back control of how we access nature.

Take Back Control of Nature

The 16–24-year-olds in Greater London have endured recent lockdowns as the inheritors of a fractured and damaged society, struggling with mental health concerns, social isolation, and a lack of social interaction.

Fitbit Sense

The movement’s mainstay, Fitbit Sense, is more than simply a wristwatch; it’s a companion that combines technology with an exciting urban lifestyle. Fitbit Sense gives young urbanites the tools they need to go outside their city limits and find the peace of nature among the bustle of the city, with features like heart rate monitoring, GPS tracking, and guided breathing sessions.