About us
Fitbit Sense uses the city, a melting pot of aspiration and
variety, as its canvas to tell a story about holistic well-being. Fitbit
Sense is a smartwatch that encourages young people in London to
escape the limits of screens and urban jungles. It is a travel
companion. These young adults between 16 and 24 have inherited
a society dealing with the consequences of disconnection from
nature. The Fitbit
NatureNudge initiative has spurred this change by encouraging users
to build a path towards well-being, including reconnecting with the
natural world, finding solace in the outdoors, and exploring their city.
The integration of technology
The integration of technology, environment, and individual
health in the maze-like world of urban living. The central
concept is to enable the resilient members of Generation Z in
Greater London to take back control of their story by adopting
a way of life that balances the bustle of the city with the peace
of the outdoors. Urban exploration becomes more than simply
navigating streets—Fitbit Sense becomes the key that opens
the door to this new world.