Concrete Jungle to
Fitbit Oasis
Fitbit NatureNudge is a beacon of hope for resilient and active
Generation Z, shining brightly in the throbbing heart of Greater
London. Fitbit Sense uses the city, a melting pot of aspiration and
variety, as its canvas to tell a story about holistic well-being. Fitbit
Sense is a smartwatch that encourages young people in London to
escape the limits of screens and urban jungles. It is a travel
companion. These young adults aged between 16 to 24 have inherited
a society that is dealing with the consequences of disconnection from
nature. They hold the responsibility of creating a sustainable future
that can provide them with the stability they desire. The Fitbit
NatureNudge initiative has spurred this change by encouraging users
to build a path towards well-being that includes reconnecting with the
natural world, finding solace in the outdoors, and exploring their city.