About the campaign
WHERE IMPROVEMENT BEGINS
Helly Hansen has a history of making professional gear to help people stay and feel alive for more than 140 years. Being trusted and worn by professionals on worksites, mountains and oceans. But it is now time to branch out and meet the young gen z living in London!
Nearly two years of social distancing, lockdowns and online meetings have affected our society in several ways. As a consequence of the pandemic, many people spend more time indoors. We believe spending time outdoors will improve people’s mental health. This campaign “Helly Health – Where Improvements Begin” is a scavenger hunt around London. By placing QR-codes in different parks around London we want to encourage gen z to appreciate and take advantage of the green spaces in their city. By downloading the simple Helly Hansen app you get access to the Helly Health map where you can scan QR codes to receive personal discount codes. The QR codes can be used to get a discount on our brand new jacket “The Last One” or any other product from our stores.
Helly Hansen has clothing designed for every type of weather and situation in their product range, so there is nothing stopping you from downloading the app and joining us on the scavenger hunt on the Helly Health map.