It is not easy to understand what a sustainable product is. There are no sustainable textiles or ways to produce clothing. But we must do something. Therefore, we are focusing on the biggest problem in the clothing industry, which is consumption. Most people only use around twenty percent of their closet, that needs to change.
Helly Health believes in quality over quantity and is therefore launching the new jacket “The Last One”. This is the last jacket you will ever need to buy, it is designed to last you a lifetime. You may think that sounds unlikely, but we do not, and here is why:
You are the designer of “The Last One”. You customize the jacket yourself to make it fit your style. It is twenty-five different designs to choose from, in addition, you can also pick different colours and features. We understand that style changes with age, therefore you can update your personal design whenever you want to. It is as simple as going to a Helly Hansen store and redesign it with one of our employees, for free. You can change the design, colours and features.
This is one of the designs Helly Health is bringing back for “The Last One”, here worn by rappers Sean Black & Sadat in the 90s.
Because we want your jacket to live as long as you, it has a lifetime guarantee. That means we repair your jacket for free at all our stores. All our employees are trained to fix minor damages and bigger issues will be sent to our tailor. The jacket will be returned back to you within two weeks.
If you want to create your own jacket that will last you a lifetime, you can visit a Helly Hansen store or do it online.