Digital News
In 2022, Adidas started a journey of discovery into nature with the launch of the first part of the ‘walk a new path’ campaign. Now the campaign continues Adidas’ original idea of sustainability. In this new beginning, we will continue to listen to and explore the stories of young people who love sports and spending time in nature, and how they feel about returning to nature after the pandemic.
Interview
Recently, Adidas has attracted widespread interest with a campaign called “walk a new path”, which started at the end of 2022. Continuing the brand’s environmental awareness and developing the brand’s initial message. ‘Impossible is nothing’, this campaign is considered a new beginning for Adidas to explore the stories of the younger generation about sport. Today it is a pleasure to have the head of the brand-Jamie for an interview.
Proudly powered by WordPress