Events
Get Golfing is partnering with Ralph Lauren to put together six inspiring events to get London’s Gen Z outside.
Both golf and Ralph Lauren have an elite reputation with a lack of appeal to the younger generation. Both images need to be rectified to increase popularity of the two. The goal is to portray both Ralph Lauren and golfing in more of an appealing light to young people, therefore attracting a younger demographic. When young people were asked why they do not play golf, most responses were linked to expenses and golf’s image.
Get Golfing will hold events alongside Ralph Lauren on the golf courses they have partnered with, advertising it as the social and fun sport that it is. The events run from the day into late evening. It begins with a game of golf where alcoholic drinks and hors d’oeuvres will be provided. After the game, a golf buggy race will take place. This is your chance to win the grand prize of a golfing bag full of all the basics needed to start golfing! In the evening, live music will be played to help reconstruct the image of the golfing world. This will feature performances from top artists such as Skepta and many others. While enjoying the music, there will also be a photo booth available to take pictures with friends and commemorate the event.
Many of your favourite influencers will also be attending! They will be seen in clothing from the brand’s RLX golfing line, showcasing what Ralph Lauren has to offer. This also shows the outdoor sport in its fashionable and trendy light. There will be golf carts supplied for both the race and for the rest of the day with an additional pop-up shop, providing the chance to buy the RLX collection if you like what you see on our influencers. An event of this scale provides an opportunity to bond with old friends and create new ones. You will also be introduced to a new outdoor hobby that you will be able to progress in. This will create a sense of ownership and purpose for the outdoors as well as offering an opportunity for personal growth.
“Young people shy away from golf as it has always been presented as a sport for older members of the middle class. We want to break this stereotype and encourage young people to get back outside. At Ralph Lauren we are sharing our values with the sport, transforming into something fun and for people from all walks of life.”
Ralph Lauren
To enter our event you can sign up to our ticket give away by registering your interest on the ‘About us’ page. Writing your details gives you a chance of winning. If you have bought from the RLX line, write your order number in the message section. This means you will be entered an additional time, increasing your chances of winning!